2007: Two girls with one charismatic vision set up shop in a spare bedroom in
Rancho Cucamonga, CA. The single computer in the room became the
means their message, the entertainment center became their pseudo
warehouse and the 80 square feet they had to work with became the birth
place and nest of what was to become one of the biggest internationally
known women’s street brands to exist.
2008: 12 t-shirts later, they move to downtown LA.
2009: 48 t-shirts later, they fly to NYC and shoot their first brand ambassador
model/singer Cassie and setup their warehouse in Ashley's living room. Puff
Daddy calls via phone to congratulate our new successes.
2010: Japan! They collaborate with Joyrich Clothing and travel the globe on a
business tour and come back as legit business women. Grind time!
2011: Dimepiece moves into a full functioning design & work space in the
2012: They expand the brand into cut & sew, knowledge of the brand begins
to grow worldwide. They coin and trademark the phrase "Ain't No Wifey" and
the design spreads like wildfire.
2013: Major celeb support and press takes place! Paparazzi pictures of
Rihanna, Cara Delevigne, Nicki Minaj, Kylie Jenner, Miley Cyrus all wearing
Dimepiece.
2014: 130,000 units of clothing and hundreds of styles later they reach 200
retailers across the globe and a fan base of a quarter of a million worldwide.
Damn!
2015: Dimepiece puts 87 years young Baddie Winkle on a massive billboard
at the exit of the Coachella music festival. Rihanna wears Dimepiece on the
cover of Vogue's best fashion moments. (Jaw Drops)
2016: Dimepiece opens it's first retail store in downtown.
Michelle Obama & Missy Elliot speak at International Women's Conference
and wears Dimepiece top at SXSW festival. Epic Goals!
2017: They coin the phrase "Encouragement over competition". The story
continues.
